#mainstream-culture

[ follow ]
Social media marketing
fromWCVB
6 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
fromThe Atlantic
4 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
fromwww.theguardian.com
12 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromFast Company
7 hours ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
#tiktok
fromDigiday
2 days ago
NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
London food
fromwww.theguardian.com
5 hours ago

Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test

A TikTok trend emerged where locals review upmarket cafes in north London, highlighting gentrification and community reactions.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
NYC startup
fromDigiday
2 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Marketing
fromSfgate
19 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Mental health
fromNature
3 days ago

Is social media addictive? Why a formal diagnosis is still out of reach

A California trial awarded $6 million for social media addiction harm, but researchers question the validity of labeling social media use as addiction.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Mental health
fromNature
3 days ago

Is social media addictive? Why a formal diagnosis is still out of reach

A California trial awarded $6 million for social media addiction harm, but researchers question the validity of labeling social media use as addiction.
#kris-jenner
Marketing tech
fromForbes
23 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Music production
fromLos Angeles Times
1 day ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Television
fromBustle
2 days ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
Intellectual property law
fromABA Journal
1 day ago

TikTok creator sued by immigration firm, accused of making defamatory comments online

A TikTok creator is being sued for defamation by an immigration law firm over alleged false statements made online.
#netflix
fromwww.theguardian.com
2 days ago

The US is no longer the go-to place': How Korean culture is taking Latin America by storm

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.
Madrid food
Boston Celtics
fromMashable
1 day ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
E-Commerce
fromVogue
1 day ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
fromBustle
1 day ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Podcast
fromTheankler
3 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
#meta
Silicon Valley
fromwww.bbc.com
3 days ago

'We're having a moment' - fear and denial in Silicon Valley over social media addiction trial

Meta and YouTube were found liable for designing addictive platforms that harmed a young woman's mental health.
fromTechdirt
1 day ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Silicon Valley
fromwww.bbc.com
3 days ago

'We're having a moment' - fear and denial in Silicon Valley over social media addiction trial

Meta and YouTube were found liable for designing addictive platforms that harmed a young woman's mental health.
fromTechdirt
1 day ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

#ai
fromFast Company
4 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
3 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
fromFast Company
4 days ago
Silicon Valley food

'Fruit Love Island' is TikTok's most popular AI-generated series. It's now facing trouble in paradise

Humor
fromMashable
3 days ago

Fruit Love Island and other AI fruit slop are taking over the internet

AI-generated content like Fruit Love Island captivates millions, raising questions about human engagement with digital culture and entertainment.
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Parenting
fromIndependent
3 days ago

My 10-year-old son watched porn at a friend's house - but I have no idea how to talk to him about it

Reactions to a child's discovery of pornography can influence their willingness to communicate openly.
Relationships
fromBustle
3 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
Digital life
fromBuzzFeed
1 day ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Television
fromwww.businessinsider.com
3 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
#creator-economy
Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
3 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromRolling Out
2 days ago
Social media marketing

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.
fromForbes
3 weeks ago
Podcast

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Marketing tech
fromExchangewire
1 day ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Music production
fromwww.theguardian.com
2 days ago

People are exhausted by Blackpink and BTS': the DIY Chinese bands redefining corporate idol' pop

Idol culture in East Asia thrives, but China's government restrictions have stifled its idol industry and opportunities for aspiring performers.
Privacy professionals
fromExchangewire
3 days ago

Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia's Social Media Ban; California Defies Trump on AI Demands - ExchangeWire.com

Australia's eSafety Commission warns major social media platforms are failing to enforce the under-16 social media ban.
Relationships
fromBustle
4 days ago

TikTok's "April Relationship Theory" Might Mean A Breakup Wave Is Coming

Spring prompts self-reflection and relationship evaluation, leading many to reconsider their partnerships during April.
Film
fromInsideHook
4 days ago

See/Hear: The Best Movies, TV and Music for April

A24's The Drama features a dark twist, contrasting its lighthearted marketing campaign, while Pizza Movie offers a comedic take on college life and drug experiences.
Social media marketing
fromZDNET
1 day ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
#connected-tv
Television
fromAol
22 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
21 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
22 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
21 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing
fromUnHerd
2 days ago

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.
Podcast
fromTechCrunch
1 week ago

How soap opera-TikTok hybrids became a billion-dollar business | TechCrunch

Micro dramas are a rapidly growing category of mobile apps, generating significant revenue and designed for vertical viewing on smartphones.
Mental health
fromPsychology Today
3 days ago

Teen Anxiety and the Dangers of Doomscrolling

Stress and anxiety hinder teens' future planning, while social media can provide temporary relief but may also lead to doomscrolling and distraction.
Marketing tech
fromAdExchanger
4 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Digital life
fromWIRED
3 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromwww.theguardian.com
1 day ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Film
fromFast Company
2 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
fromTechCrunch
2 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Media industry
fromwww.businessinsider.com
4 days ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Television
fromThe Atlantic
1 week ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromwww.theguardian.com
4 weeks ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromFortune
1 month ago

How fandom became culture's power center - and a blueprint for Gen Z's economic influence | Fortune

Fandom empowers Gen Z and Gen Alpha to co-create culture, shape IP, and convert collective creativity into real economic and cultural power.
Social media marketing
fromParle Mag
1 month ago

Why Short-Form Content Is Changing the Entertainment Industry

Short-form video dominates discovery, launches careers, and reshapes entertainment consumption toward rapid, mobile, easily shared, and constantly refreshed content.
[ Load more ]