Digital life
fromHer Campus
2 hours agoThe Real Impact of Short-Form Media
Information overload and shallow processing lead to forgetfulness in content consumption.
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Transparent disclosures emerge as critical for creator partnerships, ensuring compliance with evolving regulations impacting the influencer marketing space and protecting both brands and creators from legal complications.
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.
Threads already has over 400 million monthly users, but Meta wants to push that number even higher. With the launch of a new Threads feature this week, the company is making it easier for Threads users to share posts on the app to their Instagram Stories - a move that could capitalize on Instagram's larger user base to bring more people to Meta's X competitor.
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.