Social media marketing
fromHer Campus
16 hours agoTHE RISE OF RELATABILITY AND THE FALL OF 'THE INFLUENCER'
A shift towards more relatable, authentic content on social media is emerging, moving away from traditional influencer culture.
#modern-audience
#modern-audience
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#social-media #gen-z #tiktok #consumer-behavior #advertising #marketing #influencer-marketing #creator-economy #meta
Relationships
fromSilicon Canals
4 hours agoNobody talks about why Gen Z's refusal to overwork triggers boomers so deeply - it's not laziness they're seeing, it's a generation making a choice they never felt they had - Silicon Canals
Generational differences in work ethic stem from contrasting views on the meaning and value of work.
fromSilicon Canals
13 hours agoThe thing boomers know now that younger generations are still learning the hard way - that the people who make you feel small usually need the room you're taking up - Silicon Canals
The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.
Careers
Mental health
fromSilicon Canals
16 hours agoPsychology says boomers who learned to 'just get on with it' aren't emotionally stunted - they built a coping architecture that millennials are now paying therapists to reconstruct - Silicon Canals
UK spending on private therapy has risen over 40% in a decade, with millennials as the largest demographic seeking treatment for emotional issues.
fromFast Company
2 days agoWhy Gen Z is fangirling over Apple's 'Finder Guy' mascot
Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Relationships
fromSilicon Canals
2 days agoNobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals
Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Careers
fromSilicon Canals
6 days agoThe most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals
Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
fromThe Business of Fashion
1 month agoThe Social Media Trap
Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Marketing
fromForbes
3 weeks agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromHer Campus
4 weeks agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
4 weeks agoWhy your social content should make people curious
It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
fromThe Drum
2 months agoSocial Media Cultural Impact on Business
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
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