Whole Foods has endured a bruising time on this side of the Atlantic since entering the British market in 2004. Turnover at its UK arm fell seven per cent to £86.4 million in the year to December 2024, while pre-tax losses hit £20 million.
The spices are merely a vessel for culture, community, storytelling, and politics. The recipes were so fresh, simple, and seasonal. That's not the version of South Asian food that most people know.
The expense, return on investment, and volume of investors needed to make it a reality did not make sense. I thought, 'maybe it's time to do something new.' The amount of money you need to run a restaurant in Brooklyn or Manhattan at this point is so crazy. If you fail, the loss is massive. Here, we were able to do a major renovation, we have a 100 bottle wine list, and we can use the ingredients we want and serve them at a decent price point because our overhead is not as bad.
