#outcome-based-pay
#outcome-based-pay

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"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Agencies must adopt AI at scale for outcome-based pay to be effective, but client willingness to pay remains a significant barrier.

fromDigiday

2 months ago

Marketing

'Worried about getting caught out': Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

AI has not yet reshaped marketing staffing, structure, or compensation; firms still buy headcount and prefer predictable labor costs until CFOs demand outcome-based change.

Marketing tech

fromDigiday

1 week ago

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Agencies must adopt AI at scale for outcome-based pay to be effective, but client willingness to pay remains a significant barrier.

fromDigiday

2 months ago

Marketing

'Worried about getting caught out': Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

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#outcome-based-pay#outcome-based-pay

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

'Worried about getting caught out': Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

'Worried about getting caught out': Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies

#outcome-based-pay
#outcome-based-pay