#product-mix-shift

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#e-commerce #consumer-behavior #ai #market-trends #ai-in-marketing #advertising #marketing #customer-experience
Marketing
fromEntrepreneur
1 day ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#amazon
Business
from24/7 Wall St.
5 hours ago

Amazon's $200 Billion AI Spending Spree Is Lighting the Fuse for Explosive Growth

Amazon's $200 billion capital expenditure plan is a strategic investment fueling AWS growth and positioning the company for future expansion.
London food
fromBusiness Matters
9 hours ago

Amazon bets on Whole Foods to salvage its troubled UK grocery ambitions

Amazon is converting Fresh stores into Whole Foods outlets in the UK, aiming to succeed in the competitive grocery market.
European startups
fromSilicon Canals
13 hours ago

Quick commerce has a $11.3B funding collapse and 40+ dead startups. Amazon is betting on it anyway. - Silicon Canals

Amazon launched a 30-minute delivery service in select U.S. locations, expanding its quick commerce offerings amid challenges in the retail landscape.
Business
from24/7 Wall St.
5 hours ago

Amazon's $200 Billion AI Spending Spree Is Lighting the Fuse for Explosive Growth

Amazon's $200 billion capital expenditure plan is a strategic investment fueling AWS growth and positioning the company for future expansion.
London food
fromBusiness Matters
9 hours ago

Amazon bets on Whole Foods to salvage its troubled UK grocery ambitions

Amazon is converting Fresh stores into Whole Foods outlets in the UK, aiming to succeed in the competitive grocery market.
European startups
fromSilicon Canals
13 hours ago

Quick commerce has a $11.3B funding collapse and 40+ dead startups. Amazon is betting on it anyway. - Silicon Canals

Amazon launched a 30-minute delivery service in select U.S. locations, expanding its quick commerce offerings amid challenges in the retail landscape.
more#amazon
E-Commerce
fromTasting Table
8 hours ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromTasting Table
5 hours ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Startup companies
fromEntrepreneur
1 day ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.
fromArchitectural Digest
2 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Venture
fromSlate Magazine
13 hours ago

The Spice Economy

OpenAI's $122 billion investment reflects significant trends in private and public markets, while McCormick's merger with Unilever raises questions about market dynamics.
Careers
fromwww.businessinsider.com
9 hours ago

No mediocre worker is safe the bar for keeping your job just went up

Companies are replacing underperforming employees with better talent due to constrained hiring budgets and a focus on maximizing performance.
Business intelligence
fromTechzine Global
1 day ago

All shook up, IFS unlocks asset-based pricing for enterprise AI

IFS introduces an outcomes-based pricing model for enterprise AI, aligning software costs with operational assets instead of user counts.
Online marketing
fromInc
1 day ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#ai
E-Commerce
fromForbes
3 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
E-Commerce
fromForbes
3 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
more#ai
Media industry
fromAdExchanger
2 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Online learning
fromeLearning Industry
2 days ago

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
22 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
22 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
22 hours ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
22 hours ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
more#dtc-beauty
Business
from24/7 Wall St.
1 day ago

Walmart Price Prediction: Steady Growth Makes Analysts Bullish

Walmart's stock is projected to reach $130.57 in 12 months, reflecting a 5.7% upside with strong eCommerce and advertising growth.
#advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
#eu-customs-reform
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
2 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
more#eu-customs-reform
Social media marketing
fromInc
2 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Media industry
fromTheWrap
3 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
#artificial-intelligence
Online marketing
fromThedrum
6 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
Online marketing
fromThedrum
6 days ago

Marketing in the age of AI

AI enhances marketing through automation and predictive analytics but lacks the authenticity and nuanced understanding of human marketers.
more#artificial-intelligence
Digital life
fromBusiness Matters
4 days ago

What Fast-Moving Digital Industries Teach Us About Business Agility

Fast-moving industries exemplify business agility by rapidly adapting to trends and customer needs, a practice all businesses should adopt.
#ecommerce
more#ecommerce
Careers
fromEntrepreneur
4 days ago

Why Most Companies Get Innovation Completely Wrong

Real innovation stems from those closest to the work, not from executives or consultants.
Venture
fromFortune
4 days ago

The 'death of SaaS' could be the best thing to ever happen to SaaS M&A | Fortune

Enterprise SaaS M&A reached $83.7 billion in Q4 2025, marking the largest year since 2021 despite concerns over the SaaSpocalypse.
Marketing
fromInc
1 day ago

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.
Business
from24/7 Wall St.
3 days ago

Nike's China Reset Will Take 4 Quarters - Wall Street Is Done Waiting

Nike stock faces significant analyst downgrades and a prolonged recovery in China, leading to a 14.44% drop in early trading.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing
fromBevindustry
1 day ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
fromFast Company
1 day ago

AI has come for Domino's pizza tracker, and we're not mad about it

The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
Marketing tech
E-Commerce
fromTasting Table
1 day ago

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.
Business
from24/7 Wall St.
4 days ago

Shopify Price Prediction: SHOP Stock Price From 2026 to 2030

Shopify's price target is $129.65, indicating a 16% upside from the current price of $111.77.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#agentic-commerce
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
Business
from24/7 Wall St.
5 days ago

Target Is Up 44%. Has It Finally Turned the Corner on Its Troubles?

Target's stock has risen 44% as it shows signs of stabilization despite ongoing challenges in consumer spending.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
more#experiential-marketing
fromVogue
2 days ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.
E-Commerce
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromMarTech
1 day ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
Business
fromHarvard Business Review
1 week ago

How Successful Retailers Prosper in Tough Times

U.S. retail chains have faced significant challenges, including bankruptcies and a shift to online sales, exacerbated by the Covid-19 pandemic.
Marketing
fromForbes
2 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
E-Commerce
fromwww.theguardian.com
2 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
#ai-in-marketing
Marketing tech
fromMarTech
2 days ago

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.
Marketing tech
fromMarTech
3 days ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
Marketing tech
fromMarTech
2 days ago

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.
Marketing tech
fromMarTech
3 days ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
more#ai-in-marketing
Startup companies
fromEntrepreneur
3 weeks ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.
Marketing tech
fromDigiday
3 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
#gen-z
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
more#gen-z
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
#marketing
fromAdExchanger
3 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
3 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
E-Commerce
fromwww.businessinsider.com
4 days ago

My Old Navy pricing experiment: How I became a part-time trader of socks, leggings, and T-shirts

Dynamic pricing at retailers like Old Navy creates fluctuating costs, turning consumers into day traders of everyday goods.
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing tech
fromEMARKETER
4 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
#e-commerce
E-Commerce
fromForbes
4 days ago

Financing The AI Shopping Era: What E-Commerce Founders Need To Know

AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
E-Commerce
fromForbes
4 days ago

Financing The AI Shopping Era: What E-Commerce Founders Need To Know

AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
more#e-commerce
Marketing tech
fromForbes
5 days ago

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.
E-Commerce
fromEntrepreneur
5 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
E-Commerce
fromFast Company
1 week ago

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.
Marketing tech
fromMarTech
5 days ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
E-Commerce
fromForbes
2 weeks ago

Retail's Pivotal Year: The Structural Reset Defining 2026

Retail is undergoing a structural split between large retailers and niche brands, driven by new consumer preferences and technological advancements.
Marketing tech
fromDigiday
2 weeks ago

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Half of agency-made AI platforms are projected to fail by 2029, raising concerns about their long-term viability and client retention strategies.
Marketing
fromDigiday
3 weeks ago

The Future of Marketing Briefing: a war, an oil spike and an ad market that can't see what comes next

Geopolitical conflicts disrupt advertising markets through oil price volatility, supply chain pressures, and reduced consumer confidence, forcing marketers to adjust campaigns rather than cancel them.
E-Commerce
fromwww.thedrum.com
4 weeks ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
#ai-in-retail
fromForbes
1 month ago
Artificial intelligence

Consumers Are Leaning Into Agentic Commerce, Now Retailers Have To Follow

fromForbes
1 month ago
Artificial intelligence

Consumers Are Leaning Into Agentic Commerce, Now Retailers Have To Follow

more#ai-in-retail
Marketing tech
fromwww.independent.co.uk
3 weeks ago

Illuminating blind spots in store strategy execution

Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromBusiness Matters
1 month ago

54.7% of Retail Brands now Have Their Own Product Line

Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.
E-Commerce
fromForbes
2 months ago

How To Take Advantage Of Technology In CPG Marketing

Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift.
E-Commerce
E-Commerce
fromThe Drum
2 months ago

It's Prime time for retailers to develop their online sales strategies

Amazon launched Prime Day, a Prime-members-only sales event intended to outcompete Black Friday and Singles Day and to drive Prime membership growth.
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