E-Commerce
fromDigiday
4 hours agoDigiday+ Research: Retailers take a more complex approach to loyalty
Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
#user-engagement-monetization
#user-engagement-monetization
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#advertising #social-media #marketing #digital-marketing #ai #meta #email-marketing #customer-engagement
Marketing
fromForbes
15 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
Marketing tech
fromModern Retail
2 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromGeeky Gadgets
2 weeks agoHow to Create Adverts That Convert : Tracking, Trials & Iteration in 2026
Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
fromThe Drum
1 month agoWhy your affiliate program needs to be marketed like a brand
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
fromForbes
2 months agoHow To Engage Customers With Fresh, Immersive Marketing Experiences
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
fromForbes
2 months agoTaxonomies Alone Won't Save Digital Advertising
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
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