Growth hacking
fromEntrepreneur
17 hours agoWant To Retain More Customers? Make This Marketing Shift.
Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
#ghost-promotions
#ghost-promotions
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#ai #marketing #advertising #consumer-behavior #social-media #marketing-strategy #digital-marketing #branding
fromArchitectural Digest
4 days agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
#ai
Marketing
fromMarTech
22 hours agoWhy AI-driven creative is failing and how to fix it | MarTech
AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromwww.bbc.com
10 hours agoBusinesses scramble to get noticed by AI search
HubSpot lost 140 million visits due to AI changes in search behavior and algorithms.
Real estate
fromwww.housingwire.com
1 month agoImpactful marketing tips for a post-trigger-lead landscape
The Homebuyers Privacy Protection Act eliminates trigger leads, forcing loan officers to adopt new strategies for identifying and contacting borrowers in a fundamentally changed lending environment.
Marketing tech
fromThe Berkshire Eagle
3 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
fromThe Business of Fashion
2 months agoCan Brands Turn Their Most Devoted Fans Into Paying Customers?
Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Fashion & style
Marketing tech
fromGeeky Gadgets
3 weeks agoHow to Create Adverts That Convert : Tracking, Trials & Iteration in 2026
Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
fromThe Drum
1 month agoWhy your affiliate program needs to be marketed like a brand
If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?
fromForbes
2 months agoHow To Engage Customers With Fresh, Immersive Marketing Experiences
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
fromForbes
2 months agoTaxonomies Alone Won't Save Digital Advertising
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
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