#millennial-shopping

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fromTasting Table
1 day ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Startup companies
fromwww.businessinsider.com
18 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
#social-media
fromNatesilver
5 hours ago
Media industry

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Media industry
fromNatesilver
5 hours ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
6 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromAxios
19 hours ago

Phone-free bars and restaurants on the rise across the U.S.

Smartphones and social media negatively impact learning and self-esteem, prompting a shift towards analog experiences among younger generations.
Online marketing
fromEntrepreneur
14 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Online Community Development
fromTechCrunch
10 hours ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
Wearables
fromFuturism
11 hours ago

We Can't Even Imagine the Eating Disorders This New Meta Smart Glasses Feature Will Cause

Meta's Ray-Ban AI glasses may exacerbate eating disorders with features that track and log food intake automatically.
Marketing
fromFortune
18 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#dtc-beauty
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromMiami Herald
2 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and shifting consumer expectations.
Marketing
fromTheStreet
2 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
fromArchitectural Digest
3 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
East Bay food
fromBon Appetit
2 days ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
Relationships
fromSilicon Canals
1 day ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Psychology
fromPsychology Today
2 days ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
#advertising
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Law
fromwww.businessinsider.com
1 day ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
UK news
fromwww.bbc.com
2 days ago

Children sell knives like clothes online, MP says

Children are increasingly buying and selling knives online, prompting government action to combat knife crime and exploitation.
fromEsquire
3 days ago

The Best Sneaker Deals We Spotted in April (So Far)

The supportive high drop Cloudnova 2s are down from $170 to $115, making them an excellent choice for serious runners looking for quality at a discount.
Running
Careers
fromSilicon Canals
5 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Poker
fromBusiness Matters
5 days ago

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.
Toronto startup
fromFortune
5 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Right-wing politics
fromThe Atlantic
5 days ago

The Gen Z Christian Revival That Wasn't

A young group of Catholics meets weekly at St. Joseph's Church, showing a growing interest in faith among young professionals despite broader trends of religious decline.
#gen-z
fromForbes
3 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
4 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

fromFortune
4 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Marketing
fromForbes
3 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
4 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Digital life
fromFortune
4 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
fromThe Atlantic
1 day ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Relationships
fromWIRED
2 days ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
#eu-customs-reform
EU data protection
fromThe Local Germany
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local Germany
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromThe Local France
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
EU data protection
fromwww.thelocal.com
3 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Psychology
fromSilicon Canals
4 days ago

People who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals

Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
Marketing
fromFortune
15 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Media industry
fromAdExchanger
4 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
#ecommerce
E-Commerce
fromTasting Table
1 day ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Media industry
fromTheWrap
4 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Marketing tech
fromEMARKETER
6 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Marketing tech
fromAdExchanger
6 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
#experiential-marketing
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
fromTasting Table
2 days ago

The Awkward And Risky Move Some Costco Customers Make At Checkout - Tasting Table

Leaving a membership card flat against the divider or propping it upright in the divider slot may seem helpful, but it actually slows things down or can get overlooked altogether.
E-Commerce
UX design
fromFast Company
3 weeks ago

Retail 3.0 is designing for real life

Retail's next competitive advantage is designing for real life by accommodating the full range of human ability, attention, mobility, and circumstance as a core strategy, not a compliance exercise.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
E-Commerce
fromwww.theguardian.com
3 days ago

Secondhand clothes sales forecast to hit $289bn as AI helps shoppers find deals

Secondhand clothing sales are projected to grow 12% this year, reaching $289bn, driven by AI and social media influencers.
Marketing
fromBevindustry
3 days ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
#ai-in-commerce
E-Commerce
fromVogue
3 days ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

AI is transforming shopping experiences, with companies debuting new tools and formats at Shoptalk 2023.
E-Commerce
fromFast Company
3 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
E-Commerce
fromVogue
3 days ago

Discussing the Future of Shopping at the Vogue Business x Swap Shoptalk Dinner

AI is transforming shopping experiences, with companies debuting new tools and formats at Shoptalk 2023.
E-Commerce
fromFast Company
3 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
E-Commerce
fromTasting Table
2 days ago

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Marketing
fromwww.businessinsider.com
6 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
E-Commerce
fromForbes
4 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
#marketing
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
#social-media-content-creation
fromUSA TODAY
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromAol
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromUSA TODAY
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

fromAol
4 weeks ago
Social media marketing

One person's trash is social media's treasure as thrift shopping becomes trendy online

E-Commerce
fromEntrepreneur
6 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
US politics
fromwww.independent.co.uk
1 month ago

Shopping with AI and the key consumer changes defining fashion in 2026

AI, wellbeing and resale are reshaping fashion in 2026 while public-funded, paywall-free journalism supports on-the-ground reporting across political divides.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
E-Commerce
fromFast Company
1 week ago

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.
Design
fromFast Company
2 months ago

The biggest brand trends coming in 2026

2026 design will feature varied responses to AI, stronger designer-client boundaries, and intensified politicized branding and provocative marketing.
Gadgets
fromInverse
2 months ago

60 Clever Things That Are Getting Popular as Hell

Clever, practical gadgets and upgrades simplify daily life, solve specific annoyances, and become indispensable by quietly improving everyday tasks.
Artificial intelligence
fromForbes
1 month ago

Consumers Are Leaning Into Agentic Commerce, Now Retailers Have To Follow

Retailers must adapt to rapid AI-driven changes and agentic consumer shopping, forecasting uncertainty from tariffs and fast-evolving brand and loyalty dynamics.
fromInverse
2 months ago

60 Baller Things Selling Out On Amazon Because They're So Cheap & Cool

There's a lot of cool stuff out there - but finding something truly cool and cheap? That's rare. The genius inventions below are selling out because they check both boxes. From stuff that'll make your days run easier to fun little things for your car, home, and daily routine, prices start at just a few bucks.
Gadgets
Fashion & style
fromBusiness Insider
2 months ago

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

Secondhand fashion and luxury market is surging, driven by Gen Z and online resale platforms, and expected to outpace firsthand market growth through 2027.
E-Commerce
fromwww.thedrum.com
4 weeks ago

The changing retail landscape

Despite online growth and store closures, physical retail remains viable as consumers still value in-store experiences and maintain significant clothing budgets.
#artificial-intelligence
fromEMARKETER
2 months ago

Millennial TikTok users are the platform's most active shoppers

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
fromThe Drum
2 months ago

Understanding people's 'New World' brand expectations

If you work in marketing, you might want to look away now. The brutal truth is... the vast majority of people don't care about your brand. In fact, 81% of the brands sold across Europe could disappear overnight and consumers wouldn't be concerned... They probably wouldn't even notice. Various dynamics are at play here. Firstly, abundance. With up to 30,000 new products being launched every year, we're all spoilt for choice. With so much variety on offer, very few brands feel truly indispensable.
Marketing
fromRetail Dive
2 months ago

How rising retail brands use influencers to combat digital overload

We don't know where the product is going to end up because the celebrity will pick the product,
Marketing
Marketing
fromMarketing Dive
2 months ago

How rising retail brands use influencers to combat digital overload

Celebrity organic exposure propelled Mejuri's signet ring to instant fame, amplified by influencer community-building and PR and owned social channels.
E-Commerce
fromGREY Journal
1 month ago

How Online Retail Is Transforming Consumer Lifestyle Markets

Online retail has transformed lifestyle markets through convenience, personalization, and niche-market expansion while increasing competition and raising consumer expectations.
E-Commerce
fromBustle
2 months ago

These Kooky Things Are Selling Out On Amazon Because They're Dope As Hell

Curated quirky, colorful, and practical Amazon finds that blend novelty with strong functionality and positive reviewer feedback.
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