#political-tv-advertising

[ follow ]
#trump
Right-wing politics
fromTruthout
53 minutes ago

Polling Data Spells Potential Disaster for Republicans in the Midterms

Trump's low approval ratings due to the war on Iran threaten Republican seats in the upcoming midterm elections.
US politics
fromwww.mediaite.com
57 minutes ago

Pro-Trump CNN Analyst Admits Karoline Leavitt Has a Tough Job' When Pressed About Bonkers Threat

Trump's threats complicate Leavitt's role, yet she defends his rhetoric as effective for achieving results.
US politics
fromwww.mediaite.com
2 days ago

Trump Demands Fox News Take Host off Air: A Real Loser!'

Trump criticized Fox News hosts Shannon Bream and Jessica Tarlov, demanding Tarlov be removed from the air for her performance and views.
Right-wing politics
fromwww.mediaite.com
2 weeks ago

Trump Goes on Falsehood-Riddled Rant Bragging I got 100% in the CNN Poll'

Trump falsely claimed a 100% approval rating in a CNN poll, misrepresenting NBC poll data and exaggerating lawsuits against media outlets.
Right-wing politics
fromTruthout
53 minutes ago

Polling Data Spells Potential Disaster for Republicans in the Midterms

Trump's low approval ratings due to the war on Iran threaten Republican seats in the upcoming midterm elections.
US politics
fromwww.mediaite.com
57 minutes ago

Pro-Trump CNN Analyst Admits Karoline Leavitt Has a Tough Job' When Pressed About Bonkers Threat

Trump's threats complicate Leavitt's role, yet she defends his rhetoric as effective for achieving results.
US politics
fromwww.mediaite.com
2 days ago

Trump Demands Fox News Take Host off Air: A Real Loser!'

Trump criticized Fox News hosts Shannon Bream and Jessica Tarlov, demanding Tarlov be removed from the air for her performance and views.
Right-wing politics
fromwww.mediaite.com
2 weeks ago

Trump Goes on Falsehood-Riddled Rant Bragging I got 100% in the CNN Poll'

Trump falsely claimed a 100% approval rating in a CNN poll, misrepresenting NBC poll data and exaggerating lawsuits against media outlets.
Social media marketing
fromForbes
4 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromTheZenParent
21 hours ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromMarketing Dive
15 hours ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
SF politics
fromWIRED
5 hours ago

Politicians Are Spending More Money on Security as They Increasingly Become Targets

Federal campaign spending on security for the 2024 election cycle exceeds five times that of the 2016 election due to rising threats against public servants.
US Elections
fromFortune
1 hour ago

'In rural, urban, red, blue, Democrats have overperformed everywhere': GOP wakes up to freight train heading their way | Fortune

Republicans faced significant electoral losses in Wisconsin and Georgia, indicating Democratic momentum ahead of the November midterms.
#youtube
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
UK politics
fromwww.bbc.com
2 hours ago

Greens launch local election campaign with focus on housing

Green Party leader Zack Polanski criticizes the government for failing to build affordable housing and calls for rent controls in London.
EU data protection
fromeuronews
23 hours ago

Orban's Fidesz bypassing Meta's advertising rules, researchers warn

Hungary's ruling party, Fidesz, is circumventing a ban on political ads on Meta platforms ahead of national elections.
#elections
SF politics
fromPadailypost
1 week ago

Candidate defends party registration

Jim Irizarry claims he mistakenly registered with a far-right party, while opponent David Canepa argues it was intentional and questions Irizarry's qualifications.
SF politics
fromPadailypost
1 week ago

Candidate defends party registration

Jim Irizarry claims he mistakenly registered with a far-right party, while opponent David Canepa argues it was intentional and questions Irizarry's qualifications.
World news
fromwww.dw.com
9 hours ago

India news: Kerala, Assam and Puducherry head to polls

India experiences unusual April weather, impacting elections and discussions on climate change.
#marketing
fromInc
3 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
World politics
fromThe Atlantic
2 days ago

This Is Not How Presidents Typically Communicate

Donald Trump's rhetoric has transformed the presidential podium into a platform for intimidation, contrasting sharply with previous presidents' more dignified approaches.
Deliverability
fromVerticalResponse
2 days ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Privacy professionals
fromAdExchanger
2 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
fromApaonline
3 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
LGBT
fromLGBTQ Nation
11 months ago

He'll never vote Republican again after state leaders bragged about tricking voters - LGBTQ Nation

An Ohio man vows to stop voting Republican after the party's manipulation of a ballot measure aimed at curbing gerrymandering.
Left-wing politics
fromAxios
3 days ago

Dems weighing 2028 campaigns run from 2020 positions

Democrats are distancing themselves from recent left-leaning policies ahead of the 2028 election, citing voter dissatisfaction as a key reason for 2024 losses.
London politics
fromwww.theguardian.com
1 week ago

Your Party to focus local election efforts on backing independent candidates

Your Party is targeting urban areas with large Muslim populations to support independent candidates and community groups against Labour.
#ai-in-advertising
fromAdExchanger
1 hour ago
Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.
#advertising
Marketing
fromAdExchanger
11 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
11 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Right-wing politics
fromWIRED
1 hour ago

MAGA Media Seems to Have Hit Its Breaking Point Over Iran

Candace Owens and other right-wing figures are calling for Trump's removal from office, citing his recent actions and statements as dangerous.
Digital life
fromwww.bbc.com
1 week ago

What could six fictional voters teach us about how social media really works?

Exploring online content through six fictional voters during the Senedd election reveals diverse political perspectives and the influence of social media algorithms.
#social-media
fromForbes
2 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
#reform-uk
UK politics
fromwww.theguardian.com
2 days ago

Reform cold calling public in bid to find paper' candidates for local elections

Reform UK is cold calling individuals to recruit paper candidates for local elections before the deadline.
UK politics
fromBusiness Matters
5 days ago

Reform UK becomes first British political party to launch its own podcast

Reform UK launches a podcast to provide behind-the-scenes access to Nigel Farage and party activities, marking a first for British political parties.
UK politics
fromwww.theguardian.com
2 days ago

Reform cold calling public in bid to find paper' candidates for local elections

Reform UK is cold calling individuals to recruit paper candidates for local elections before the deadline.
UK politics
fromBusiness Matters
5 days ago

Reform UK becomes first British political party to launch its own podcast

Reform UK launches a podcast to provide behind-the-scenes access to Nigel Farage and party activities, marking a first for British political parties.
fromEsquire
1 day ago

Leonard Leo Is Still Trying to Crush His (Imaginary) Enemies with Disgusting Amounts of Money

A ProPublica investigation has found that most of these bills are part of a coordinated effort, orchestrated by a constellation of groups that share staff or have funding ties to the prominent conservative activist Leonard Leo.
Non-profit organizations
#cnn
Marketing tech
fromDigiday
3 days ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromDigiday
3 days ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
World politics
fromPoynter
3 days ago

Fact-checking is crucial when the news moves this fast - Poynter

The U.S. and Israel launched attacks on Iranian targets, prompting extensive fact-checking on claims regarding military capabilities and misinformation.
#connected-tv
fromAol
5 days ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Marketing tech
fromAdExchanger
1 week ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
World news
fromwww.mediaite.com
5 days ago

Who's Winning Trump's Gulf War? Depends on Which Channel You're On.

An American fighter jet was shot down over Iran, raising questions about the conflict's effectiveness and costs.
Marketing
fromMarTech
1 day ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
fromwww.mediaite.com
22 hours ago

Up Like a Rocket!' CNN Data Guru Predicts Dems Will Easily Take Back the House Amid Big Gains

The biggest gain for Democrats was a race for a seat on the Wisconsin Supreme Court. Liberal Judge Chris Taylor won the race and Enten noted it marked a 21-point gain for Democrats compared to 2024.
US Elections
Media industry
fromAdExchanger
1 day ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Boston
fromBoston.com
2 weeks ago

AI attack ads are hitting Massachusetts political campaigns

Lawmakers in Massachusetts are considering regulations for AI use in political advertising due to concerns about misleading voters and democratic integrity.
US politics
fromwww.theguardian.com
3 days ago

Republicans fooled by AI-generated image of US crew member rescued in Iran

Republican politicians were misled by a fake AI-generated image of a US warplane crew member, highlighting the need for improved media literacy.
Marketing tech
fromExchangewire
1 day ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
US Elections
fromSan Jose Inside
1 day ago

Trump's Endorsement of Hilton Could Make Room for a Democrat on Nov. Ballot

Trump's endorsement of Steve Hilton reduces the risk of two Republicans advancing in California's gubernatorial primary.
Media industry
fromFast Company
1 day ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
US politics
fromFuturism
3 days ago

Groups Set Up to Shill AI and Data Centers Are Pouring Huge Sums of Money Into the Midterm Elections

Artificial intelligence faces significant public opposition, prompting tech-backed PACs to invest heavily in shaping voter perceptions ahead of the 2026 elections.
#ai
Marketing tech
fromExchangewire
7 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
fromDigiday
3 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromExchangewire
7 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromDigiday
3 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Media industry
fromJezebel
1 day ago

Kalshi to peddle its wares to Fox News' famously temperate, disciplined audience

Kalshi's prediction markets will be integrated into Fox News, providing data on various events, but not replacing traditional polling methods.
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Media industry
fromAxios
1 day ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromAdExchanger
10 hours ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
fromwww.dw.com
2 days ago
Media industry

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.
Marketing tech
fromExchangewire
1 day ago

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.
Media industry
fromPoynter
2 days ago

State of the Fact-Checkers: Audiences grow as finances worsen - Poynter

Fact-checking organizations expanded their audiences in 2025 despite financial vulnerabilities, with significant shifts in funding sources and staffing.
#ctv
Marketing tech
fromDigiday
1 day ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromDigiday
1 day ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Left-wing politics
fromWIRED
4 weeks ago

This Is the Next Wave of Political Fundraising

Content creators are increasingly leveraging their platforms for direct political fundraising, raising tens of thousands of dollars in single streams and establishing organized coalitions to convert followers into donors for campaigns and causes.
#programmatic-advertising
#political-advertising
Social media marketing
fromPhys
3 weeks ago

Do political social media ads influence the outcome of elections?

Political ads on Facebook and Instagram during the 2020 U.S. election primarily targeted existing supporters rather than persuading new voters, with minimal measurable impact on electoral outcomes.
Social media marketing
fromPhys
3 weeks ago

Do political social media ads influence the outcome of elections?

Political ads on Facebook and Instagram during the 2020 U.S. election primarily targeted existing supporters rather than persuading new voters, with minimal measurable impact on electoral outcomes.
Marketing tech
fromForbes
2 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromAdExchanger
2 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromAdExchanger
3 days ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing tech
fromEMARKETER
3 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Marketing tech
fromDigiday
3 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
US Elections
fromwww.nature.com
1 month ago

The effects of political advertising on Facebook and Instagram before the 2020 US election

Removing political ads from Facebook and Instagram for six weeks before the 2020 US election had no detectable effects on political knowledge, polarization, election legitimacy, participation, or voter turnout.
Marketing tech
fromAdExchanger
1 week ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
World news
fromThe Drum
2 months ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
Marketing tech
fromThe Hill
2 weeks ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
World news
fromThe Drum
2 months ago

From electoral ads to political marketing: the lowdown on 2019 elections in Asia Pacific

Social media's electoral impact in Asia Pacific is uncertain and often overstated; traditional media and door-to-door campaigning still largely determine voter mobilization.
fromPhys
1 month ago

Social media advertising suppresses voting in targeted communities, research shows

Messages intended to suppress votes can be precisely delivered to particularly vulnerable and consequential groups of people via social media and keep millions of them from casting ballots, according to a new study that is the first to quantify the effect of this kind of microtargeting on voter turnout. A team led by a researcher at the University of Wisconsin-Madison recruited more than 10,000 people across the United States-a group representative of the country's voting population-to install an app that
US politics
US politics
fromOpenSecrets News
1 month ago

This handful of firms dominates political ad buying - OpenSecrets News

A small group of private media-buying firms dominated 2024 political ad spending, with Waterfront Strategies far ahead, concentrating influence on campaign and super PAC placement.
[ Load more ]