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fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Digital life
fromAxios
6 hours ago

Phone-free bars and restaurants on the rise across the U.S.

Smartphones and social media negatively impact learning and self-esteem, prompting a shift towards analog experiences among younger generations.
E-Commerce
fromTasting Table
1 day ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
fromTasting Table
1 day ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Mobile UX
fromTECHBOOK
1 day ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
Psychology
fromPsychology Today
1 day ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
#experiential-marketing
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Games
fromKotaku
2 days ago

GameStop Thought Buying Games Online Was A 'Passing Phase'

GameStop underestimated digital distribution, believing physical stores would remain dominant despite the rise of platforms like Steam.
#advertising
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
6 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
fromArchitectural Digest
2 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Poker
fromBusiness Matters
4 days ago

Why People Love Taking Chances: From Holiday Deals to Game Shows

Taking risks triggers excitement and dopamine release, motivating behavior through the anticipation of rewards.
#small-business
Bootstrapping
fromEntrepreneur
3 days ago

Why This Old-School Payment Method Still Dominates Small Business - and How It Gives Owners an Edge

Most small business owners still rely on paper checks due to cost, disruption, and demographics.
Graphic design
fromBusiness Matters
6 days ago

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.
Bootstrapping
fromEntrepreneur
3 days ago

Why This Old-School Payment Method Still Dominates Small Business - and How It Gives Owners an Edge

Most small business owners still rely on paper checks due to cost, disruption, and demographics.
Graphic design
fromBusiness Matters
6 days ago

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.
Business intelligence
fromBusline News
2 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Artificial intelligence
fromTearsheet
3 days ago

What a bank-client relationship looks like when banks control the data behind the UX - Tearsheet

Grasshopper's Model Context Protocol enables secure AI integration with banking data while maintaining client control and data security.
Media industry
fromAdExchanger
3 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
UK news
fromwww.bbc.com
3 days ago

New laws to make it easier to cancel subscriptions and get refunds

New laws will simplify subscription cancellations and refunds, potentially saving consumers nearly £170 annually.
fromTearsheet
4 days ago

How Paze is betting bank trust can crack the digital wallet market - Tearsheet

I'm the general manager of Paze, one of the business units of Early Warning Services. The mandate is really to take Paze and bring this new payment checkout system to the masses - both on the consumer side and on the merchant side - really making sure that our goal of becoming one of the top three wallets for checkout in the next five years becomes reality.
Cryptocurrency
Growth hacking
fromEntrepreneur
5 days ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
Podcast
fromMarTech
5 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
#ecommerce
fromFortune
6 days ago

Credit card annual fees are soaring past $800. Here's why people keep paying them-even as perks are harder to come by | Fortune

Robinhood's Platinum credit card, with a $695 annual fee, includes travel rewards, $250 in DoorDash credits, and a free Amazon One Medical membership.
Travel
fromTasting Table
1 day ago

The Awkward And Risky Move Some Costco Customers Make At Checkout - Tasting Table

Leaving a membership card flat against the divider or propping it upright in the divider slot may seem helpful, but it actually slows things down or can get overlooked altogether.
E-Commerce
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Poker
fromBusiness Matters
4 days ago

Digital Wallets and the Future of Casino Payments in the UK

Digital wallets are preferred for online payments due to their speed, ease of use, and enhanced privacy, especially in casino transactions.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Psychology
fromSilicon Canals
4 days ago

People who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals

Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
Business intelligence
fromFortune
4 days ago

More people are using AI to manage their money- but they won't let it make decisions alone | Fortune

Employees embrace AI for productivity but prefer human decision-making authority.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Austin
fromFast Company
2 weeks ago

This brand broke the biggest rule of e-commerce-and made customers 3.5x more valuable

Huckberry prioritizes customer engagement and community building over immediate sales, leading to higher customer lifetime value.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
#ai
E-Commerce
fromForbes
4 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
E-Commerce
fromForbes
4 days ago

AI Shopping: Why The Universal Commerce Protocol Changes Everything

UCP enables AI agents to manage transactions directly with retailers, eliminating friction in the shopping journey.
Online marketing
fromGeeky Gadgets
5 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
fromDigiday
2 weeks ago

Retailers turn to digital rebates as alcohol sales slump

Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
Wine
Cryptocurrency
fromTearsheet
1 week ago

The slow death of interchange as a standalone growth engine - Tearsheet

Interchange is essential for entry into payments, but ongoing customer relationships and services are crucial for sustained business growth.
Marketing
fromEntrepreneur
1 day ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
E-Commerce
fromTasting Table
2 days ago

The Easiest Way To Stop Overspending At The Grocery Store - Tasting Table

Curbside pickup helps save money by reducing impulse buys and allowing easier price comparisons.
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromExchangewire
3 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
E-Commerce
fromFast Company
3 days ago

Visa says AI could start making purchases for you. Not everyone wants that, but here's how close we are

AI is influencing consumer purchases and acting on behalf of shoppers in commerce.
#gen-z
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
#chatgpt-shopping
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
E-Commerce
fromMiami Herald
2 days ago

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping enables users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.
Online marketing
fromTalk Android
2 weeks ago

Where to get a virtual dollar card for Google Ads - Talk Android

Google Ads verifies payment cards by examining BIN data, issuer country, and account settings alignment, with stricter checks applied to cards from countries differing from the account's registered location.
Marketing tech
fromEMARKETER
5 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
#marketing
fromForbes
6 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Deliverability
fromMarTech
1 month ago

6 post-purchase moments that shape customer lifetime value | MarTech

Post-purchase emails should address customer doubts and build confidence beyond transactional updates to strengthen loyalty and long-term value.
Marketing tech
fromDigiday
4 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Online marketing
fromEntrepreneur
2 weeks ago

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
E-Commerce
fromForbes
5 days ago

Financing The AI Shopping Era: What E-Commerce Founders Need To Know

AI is transforming e-commerce by changing how consumers shop and how brands must adapt to remain visible.
Marketing tech
fromRAIN News
5 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
E-Commerce
fromEntrepreneur
6 days ago

Macy's Debuted a New Tool - And Customers Who Use It Spend 400% More. Here's How It Works.

Macy's launched 'Ask Macy's,' an AI shopping assistant that increases online spending by four times for users compared to non-users.
Marketing tech
fromAdExchanger
5 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
#retail-media
Marketing tech
fromAdExchanger
5 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromAdExchanger
5 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
E-Commerce
fromFast Company
1 week ago

The most innovative retail companies of 2026

Innovative retailers in 2025 used technology to solve real problems rather than chase trends, adapting to market challenges effectively.
Marketing tech
fromDigiday
5 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromTearsheet
6 days ago

PayPal doesn't have a growth problem - it has a positioning problem - Tearsheet

PayPal's growth is stalling, particularly in branded checkout, raising concerns about its relevance in the payments ecosystem.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing tech
fromDigiday
6 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
fromThe Business of Fashion
2 months ago

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.
Fashion & style
Digital life
fromFast Company
2 months ago

Gift cards had a good run-crypto might be what comes next

A growing share of Americans prefer receiving cryptocurrency over gift cards because crypto offers flexibility, potential value growth, and avoids expiration or retailer limits.
Marketing tech
fromModern Retail
3 weeks ago

Customer reviews become a key battleground as AI revolutionizes product discovery

Brands are strategically increasing customer reviews to improve visibility in AI-powered search engines like ChatGPT and Perplexity, which use reviews as key ranking factors.
Marketing tech
fromTechRepublic
3 weeks ago

X Tests Ad Format That Turns Product Mentions Into Shopping Prompts - TechRepublic

X is testing a native ad format that places product prompts beneath relevant user posts to monetize conversations while appearing less disruptive than traditional ads.
fromForbes
2 months ago

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
fromFast Company
2 months ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
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