#giving-trends

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Fashion & style
fromVogue
11 hours ago

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.
Marketing tech
fromExchangewire
7 hours ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Berlin food
fromTasting Table
16 hours ago

Why Is Cereal So Expensive Now? - Tasting Table

Cereal prices are rising due to inflation, decreased demand, and increased production costs, impacting consumer purchasing habits.
Artificial intelligence
fromDigiday
1 day ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
E-Commerce
fromDigiday
1 day ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
Web design
fromMajic 102.3
23 hours ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Mental health
fromSilicon Canals
23 hours ago

Psychology says boomers who learned to 'just get on with it' aren't emotionally stunted - they built a coping architecture that millennials are now paying therapists to reconstruct - Silicon Canals

UK spending on private therapy has risen over 40% in a decade, with millennials as the largest demographic seeking treatment for emotional issues.
Psychology
fromSilicon Canals
6 hours ago

8 things people in their 30s quietly stop doing that everyone in their 20s thinks are essential - Silicon Canals

People in their 30s reassess priorities, realizing that not all friendships or activities require equal investment of time and energy.
#social-media
Social media marketing
fromForbes
6 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
3 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
6 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
1 day ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Marketing
fromMarTech
1 day ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
fromAdweek
2 hours ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Relationships
fromSilicon Canals
11 hours ago

Nobody talks about why Gen Z's refusal to overwork triggers boomers so deeply - it's not laziness they're seeing, it's a generation making a choice they never felt they had - Silicon Canals

Generational differences in work ethic stem from contrasting views on the meaning and value of work.
#email-marketing
Deliverability
fromVerticalResponse
3 hours ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromVerticalResponse
3 hours ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Canada news
fromwww.cbc.ca
5 hours ago

House prices dropping in Canada's most expensive cities, but still out of reach for many | CBC News

Housing prices in Canada are declining, but affordability remains a challenge for first-time homebuyers due to stagnant wage growth.
Digital life
fromEntrepreneur
1 day ago

4 Business Ideas That Serve the World's Wealthiest Age Group

The growing senior population presents significant opportunities in technology aimed at enhancing their quality of life and independence.
#pet-market
Pets
fromAol
16 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
16 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
16 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
16 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
fromSilicon Canals
20 hours ago

The thing boomers know now that younger generations are still learning the hard way - that the people who make you feel small usually need the room you're taking up - Silicon Canals

The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.
Careers
Higher education
fromFortune
23 hours ago

Gen Z is rewriting the American Dream, and their parents are funding it-using tuition money for down payments, instead | Fortune

Parents are prioritizing homeownership over college tuition for their children due to rising costs and uncertain returns on education.
Cars
fromTechCrunch
18 hours ago

Gas prices aren't the only factor fueling used EV sales | TechCrunch

New electric vehicle sales dropped 28% in Q1, while used EV sales increased 12% due to expiring leases and rising gas prices.
Beer
fromwww.nombase.com
1 day ago

On-Premise Update: Key Shifts to Watch - NielsenIQ Quarterly Report

The beer category is experiencing declining sales and volume, while spirits and RTDs are gaining market share.
Europe news
fromwww.businessinsider.com
21 hours ago

What gas price shock? Pokemon cards and Needoh tell another story

Rising gas prices are not significantly impacting consumer spending, as evidenced by strong sales in various sectors like toys and entertainment.
#gen-z
Healthcare
fromFast Company
18 hours ago

Gen Z wants their job to cover GLP-1 weight-loss drugs, survey suggests

Gen Z prioritizes employer coverage of GLP-1 weight-loss drugs in job decisions, influencing their choices significantly.
Fashion & style
fromEntrepreneur
1 day ago

Gen Z Is Bringing the Mall Back From the Dead. Here's How 'Mallmaxxing' Is Reshaping Retail.

Gen Z is revitalizing American malls by creating viral content and demanding physical retail experiences.
E-Commerce
fromFortune
5 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
4 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Digital life
fromFortune
6 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Healthcare
fromFast Company
18 hours ago

Gen Z wants their job to cover GLP-1 weight-loss drugs, survey suggests

Gen Z prioritizes employer coverage of GLP-1 weight-loss drugs in job decisions, influencing their choices significantly.
Fashion & style
fromEntrepreneur
1 day ago

Gen Z Is Bringing the Mall Back From the Dead. Here's How 'Mallmaxxing' Is Reshaping Retail.

Gen Z is revitalizing American malls by creating viral content and demanding physical retail experiences.
E-Commerce
fromFortune
5 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Marketing
fromForbes
4 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Digital life
fromFortune
6 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
Marketing
fromInc
2 weeks ago

The Secret to Reaching Gen-Z Consumers: Offer Them a Little Treat

Gen Z seeks comfort and joy through small, affordable indulgences, shifting luxury from big-ticket items to everyday treats.
Startup companies
fromwww.businessinsider.com
2 days ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Music production
fromPitchfork
1 day ago

Mall Walking With dexter in the newsagent

Charmaine Ayoku explores her artistic voice through grief and creativity, culminating in her mixtape 'Time Flies' released in 2025.
fromArtnet News
1 day ago

The Business of KAWS: What Data and a Museum Show Reveal About His Market | Artnet News

KAWS has shown an uncanny ability to connect with a wide variety of people. Younger buyers clamor for his $50 Uniqlo T-shirts, while trophy-hunting collectors shell out millions for paintings.
Arts
London food
fromwww.theguardian.com
1 day ago

Life's unbearable without silly little snacks. Where would we be without Trader Joe's or M&S? | Bim Adewunmi

Cultural exchange is evident in the presence of Trader Joe's tote bags in London, highlighting the connection between the US and UK consumer habits.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
fromFast Company
3 days ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Law
fromwww.businessinsider.com
3 days ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
East Bay food
fromBon Appetit
4 days ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
fromArchitectural Digest
4 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
fromAxios
5 days ago

The American consumer stands firm

"Jobs may be a bit modest when we look out over the last couple of years, but pay is telling a different story - that there is still a little bit of tightness in this labor market," ADP chief economist Nela Richardson told reporters Wednesday morning.
Business
Marketing tech
fromFast Company
7 hours ago

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
Poker
fromFortune
6 days ago

Credit card delinquencies among millennials and Gen Z have soared because of sports betting-even in states where it's illegal, new Fed study finds | Fortune

Credit delinquency rates have increased significantly among sports bettors, particularly affecting Gen Z and millennials after legalization in the U.S.
Toronto startup
fromFortune
6 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing
fromMoz
15 hours ago

Brand Bias in Prompts: An Experiment

The experiment analyzed three types of prompts related to SEO tools: brand, soft-brand, and non-brand.
Berlin food
fromTasting Table
1 day ago

10 Aldi Items Customers Rebuy On Every Shopping Trip - Tasting Table

Aldi's private-label products, especially Earth Grown organic tofu, are popular repeat purchases among customers for their quality and affordability.
Careers
fromFortune
18 hours ago

Goldman just looked at 40 years of data on the 'scarring' effects of technological disruption and finds Gen Z isn't the most at risk | Fortune

AI displacement can cause long-term earnings damage for workers, but recent graduates may adapt better than expected.
E-Commerce
fromEarth911
1 day ago

Sustainability In Your Ear: Don Carli On Tuning What We See Online To Reduce eCommerce Returns

Retail returns will cost $850 billion in 2026, with 22% due to products not matching online expectations.
Digital life
fromAxios
2 days ago

Phone-free bars and restaurants on the rise across the U.S.

Smartphones and social media negatively impact learning and self-esteem, prompting a shift towards analog experiences among younger generations.
Psychology
fromPsychology Today
3 days ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
Relationships
fromWIRED
4 days ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
EU data protection
fromThe Local France
5 days ago

Shein, Temu: Why European consumers will pay more for cheap online orders

A landmark EU customs reform introduces measures for e-commerce, imposing handling fees and classifying online platforms as importers responsible for compliance.
Online marketing
fromMakeUseOf
6 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing tech
fromMarTech
1 day ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
fromTasting Table
3 days ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Digital life
fromBuzzFeed
4 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
Media industry
fromAdExchanger
5 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromMarTech
3 hours ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
Careers
fromSilicon Canals
6 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Social media marketing
fromLindsey Gamble
15 hours ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
fromwww.businessinsider.com
1 day ago

Expensive gold is changing how people buy engagement rings

"We are seeing true sticker shock," Peter Manka Jr. stated, highlighting the impact of fluctuating gold prices on consumer purchasing decisions in the jewelry market.
Fashion & style
#dtc-beauty
E-Commerce
fromBradenton Herald
3 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
3 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
3 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
E-Commerce
fromBradenton Herald
3 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt to shifting consumer expectations.
Marketing
fromTheStreet
3 days ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
3 days ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromFortune
2 days ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#ai
fromDigiday
11 hours ago
Marketing tech

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Marketing tech
fromAdExchanger
1 day ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
11 hours ago

Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

Mondelez is overhauling its digital presence to adapt to AI-driven commerce, recognizing its significant impact on product search and brand visibility.
Marketing tech
fromAdExchanger
1 day ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Media industry
fromTheWrap
5 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
Social media marketing
fromInc
1 day ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
E-Commerce
fromTasting Table
3 days ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Marketing tech
fromForbes
3 hours ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing
fromEntrepreneur
3 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Marketing tech
fromForbes
3 hours ago

AI Search Is Changing How Home Service Customers Decide

AI is transforming how consumers choose home service companies, emphasizing trust and proof of quality over traditional search methods.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Marketing tech
fromFast Company
20 hours ago

Retail investors are no longer following the market

Retail investors have transformed from background noise to influential market players, reshaping market dynamics and leading investment trends.
Marketing tech
fromMarTech
4 hours ago

How marketing leaders are getting unstuck from Salesforce | MarTech

Brands are migrating from Salesforce Marketing Cloud to modern engagement architectures for better speed, flexibility, and innovation.
Psychology
fromPsychology Today
3 weeks ago

The Science of Buying

Effective influence requires understanding how individuals process information, assess risk, and build trust rather than applying standardized pressure tactics.
Marketing tech
fromDigiday
1 day ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromAdExchanger
5 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromForbes
6 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromEMARKETER
1 week ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromThedrum
1 week ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
fromInverse
2 months ago

60 Baller Things Selling Out On Amazon Because They're So Cheap & Cool

There's a lot of cool stuff out there - but finding something truly cool and cheap? That's rare. The genius inventions below are selling out because they check both boxes. From stuff that'll make your days run easier to fun little things for your car, home, and daily routine, prices start at just a few bucks.
Gadgets
US politics
fromwww.independent.co.uk
1 month ago

Shopping with AI and the key consumer changes defining fashion in 2026

AI, wellbeing and resale are reshaping fashion in 2026 while public-funded, paywall-free journalism supports on-the-ground reporting across political divides.
Fashion & style
fromBusiness Insider
2 months ago

We want to hear how Gen Z's shopping habits are changing. Tell us in this survey.

Secondhand fashion and luxury market is surging, driven by Gen Z and online resale platforms, and expected to outpace firsthand market growth through 2027.
Marketing
fromEMARKETER
1 month ago

TikTok's best shoppers are millennials, not Gen Z

TikTok strongly influences product discovery and purchase research among ages 25-44, with millennials matching Gen Z in in-app social-commerce purchases.
E-Commerce
fromGREY Journal
1 month ago

How Online Retail Is Transforming Consumer Lifestyle Markets

Online retail has transformed lifestyle markets through convenience, personalization, and niche-market expansion while increasing competition and raising consumer expectations.
E-Commerce
fromBustle
2 months ago

These Kooky Things Are Selling Out On Amazon Because They're Dope As Hell

Curated quirky, colorful, and practical Amazon finds that blend novelty with strong functionality and positive reviewer feedback.
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