#streaming-service-monetization

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#youtube
Media industry
fromDigiday
4 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromAndroid Authority
2 hours ago

YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!

YouTube is reportedly serving 90-second unskippable ads on its TV app, violating its own ad format rules.
fromInc
2 months ago
E-Commerce

YouTube Just Proved It's Bigger Than Netflix. Here's What Comes Next

Media industry
fromDigiday
4 hours ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromAndroid Authority
2 hours ago

YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!

YouTube is reportedly serving 90-second unskippable ads on its TV app, violating its own ad format rules.
fromInc
2 months ago
E-Commerce

YouTube Just Proved It's Bigger Than Netflix. Here's What Comes Next

#netflix
Business
from24/7 Wall St.
1 day ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromFast Company
1 day ago

Netflix just added free games for kids to your subscription. Here's how to access them

Netflix Playground is a new app for children that allows interactive experiences with favorite characters from popular shows.
Games
fromTechCrunch
1 day ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
Business
from24/7 Wall St.
1 day ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromFast Company
1 day ago

Netflix just added free games for kids to your subscription. Here's how to access them

Netflix Playground is a new app for children that allows interactive experiences with favorite characters from popular shows.
Games
fromTechCrunch
1 day ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
#spotify
fromInfoQ
8 hours ago
Privacy professionals

Inside Spotify's 2025 Wrapped Archive: AI Narratives at Scale and the Privacy TradeOff

Marketing tech
fromDigiday
6 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Podcast
fromThe Verge
12 hours ago

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.
Privacy professionals
fromInfoQ
8 hours ago

Inside Spotify's 2025 Wrapped Archive: AI Narratives at Scale and the Privacy TradeOff

Spotify's 2025 Wrapped Archive generates personalized reports for users, emphasizing narrative recaps while raising privacy concerns.
Podcast
fromEngadget
20 hours ago

Spotify's Prompted Playlist feature now works for podcasts

Spotify's Prompted Playlist tool now generates podcast playlists using AI based on user prompts and listening history.
Podcast
fromTechCrunch
20 hours ago

Spotify's prompted playlist feature will now work for podcasts, too | TechCrunch

Spotify expands its AI-powered Prompted Playlist feature to include podcasts, allowing users to create personalized playlists based on prompts.
Marketing tech
fromDigiday
6 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
#social-media
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
19 hours ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
22 hours ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Digital life
fromTechSpot
11 hours ago

Which mobile app was the first to reach 1 billion users?

Reaching a billion monthly active users signifies a software's essential role in daily life and digital interaction.
#reddit
fromQuartz
1 day ago
Growth hacking

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Social media marketing
fromEMARKETER
1 day ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Growth hacking
fromQuartz
1 day ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Social media marketing
fromEMARKETER
1 day ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
fromwww.theguardian.com
4 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromwww.businessinsider.com
4 days ago

Eddy Cue on how iTunes became Apple's services blueprint

"It truly revolutionized music, and it really gave us a whole different perspective of what services can do," Cue said.
Apple
Tech industry
fromThe Motley Fool
4 days ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
Music production
fromRAIN News
1 week ago

Streams up; downloads down. RIAA's 2025 year-end report

Total 2025 revenue for the radio industry reached $11.5 billion, with paid subscriptions and vinyl sales driving significant growth.
Marketing
fromRAIN News
5 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Film
fromVariety
6 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
#podcasting
Podcast
fromTechCrunch
5 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Podcast
fromTechCrunch
5 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Social media marketing
fromLindsey Gamble
1 day ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Media industry
fromExchangewire
6 minutes ago

Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets 55bn Takeover Bid; Netflix Launches Kids Gaming App

Publicis acquires 160/90 to enhance sports marketing, while Ackman targets Universal Music Group with a €55bn takeover bid.
Marketing tech
fromDigiday
4 hours ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Online marketing
fromMiami Herald
14 hours ago

How to generate passive income by selling digital products and growing your online audience

Digital products enable creators to generate passive income by selling knowledge or creative output repeatedly without manual delivery.
Growth hacking
fromEntrepreneur
1 day ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Media industry
fromFast Company
11 hours ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
#creator-economy
Growth hacking
fromForbes
1 week ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Social media marketing
fromObserver
19 hours ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Growth hacking
fromForbes
1 week ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Social media marketing
fromObserver
19 hours ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
#connected-tv
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Television
fromAol
4 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Podcast
fromRAIN News
12 hours ago

Baseball's "Massive Opportunity" for audio: Audacys'... um ... pitch

Audacy partners with The New York Mets and Sportsbug to provide real-time digital radio play-by-play of Mets home games with minimal delay.
#video-marketing
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Marketing tech
fromDigiday
13 hours ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.
Media industry
fromDigiday
4 hours ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Podcast
fromRAIN News
11 hours ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Media industry
fromTech Times
1 day ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Social media marketing
fromTechCrunch
1 day ago

AI design platform Picsart launches a creator monetization program | TechCrunch

Picsart launches a creator monetization program allowing all creators to earn revenue based on audience engagement without minimum audience size requirements.
fromwww.theguardian.com
5 days ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
Marketing tech
fromAdExchanger
4 hours ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Media industry
fromDigiday
1 day ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
Podcast
fromRAIN News
1 week ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Marketing tech
fromAdExchanger
15 hours ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
#advertising
Media industry
fromAdExchanger
1 day ago

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

Advertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing tech
fromDigiday
5 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Media industry
fromAdExchanger
1 day ago

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

Advertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing tech
fromDigiday
5 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
#programmatic-advertising
Marketing tech
fromThe American Prospect
1 day ago

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.
Marketing tech
fromThe American Prospect
1 day ago

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.
#meta-platforms
Social media marketing
fromBenzinga
1 week ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromThe Motley Fool
1 day ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Social media marketing
fromBenzinga
1 week ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromThe Motley Fool
1 day ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Marketing tech
fromDigiday
2 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromForbes
4 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromMoney Digest
1 week ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
#youtube-premium
Digital life
fromMUO
1 month ago

Why YouTube Premium still isn't worth it

YouTube Premium's ad-free viewing and background play features don't justify the subscription cost when free alternatives like ad blockers effectively eliminate ads.
Digital life
fromMUO
1 month ago

Why YouTube Premium still isn't worth it

YouTube Premium's ad-free viewing and background play features don't justify the subscription cost when free alternatives like ad blockers effectively eliminate ads.
Marketing tech
fromThe Hollywood Reporter
1 week ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
fromTechCrunch
2 months ago

Spotify lowers monetization threshold for video podcasts | TechCrunch

Spotify is lowering its eligibility criteria for podcasters to monetize their videos on the platform, dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days. When the company introduced its partner program to monetize video content last year, creators needed to have published 12 episodes, hit 10,000 consumption hours over the prior 30 days, and had at least 2,000 people stream their content in the last 30 days to be part of the program.
Music
Media industry
fromThe Verge
2 weeks ago

Paid streaming for cheapskates is having a moment

Streaming services have raised prices significantly in 2025, prompting consumer backlash and cancellations, while Roku's budget-friendly Howdy service at $2.99/month targets price-sensitive viewers with older catalog content.
Media industry
fromDigiday
3 weeks ago

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.
Media industry
fromExchangewire
3 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Tech industry
fromwww.bbc.com
1 month ago

YouTube's $60bn revenue revealed amid paid subscriber push

YouTube generated over $60bn in 2025 from ads and subscriptions, surpassing Netflix and driving efforts to grow subscriptions through new, cheaper tiers.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Marketing tech
fromwww.cnbc.com
1 month ago

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
Marketing tech
fromwww.marketingdive.com
1 month ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing tech
fromAdExchanger
1 month ago

Amazon Audiences Are Coming To Netflix | AdExchanger

Amazon Ads will enable US media buyers to use Amazon Audiences for Netflix campaign targeting through its DSP starting next quarter, leveraging commerce data to demonstrate streaming performance and conversion outcomes.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
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